Thimble is a new company built to disrupt the small business insurance category by offering coverage on demand. The brand tasked us with creating a launch campaign that would get people to notice them in a sea of other insurance ads. 

To really stand out in an insanely cluttered category, we didn’t rely on mascots or jingles or even green-screened Empire State buildings. We simply brought to life the ridiculousness of paying for insurance when you’re not getting paid, highlighting the powerful difference of Thimble working only when you do.

Oh, and we insured our entire shoot with Thimble… just because.

Created with: Will Gardner (CD), Lindsay Brillson (ECD), Christina Cooksey (EP)