Sarah (D-B) Betts

Hello! I’m Sarah, an award-winning creative director with over a decade of industry experience. I’ve been the face of an anti-dandruff shampoo campaign (proof above), a producer for live events, a writer for both the UN and reality TV (that was a flex), and a pretty good bartender. All of this has proven extremely relevant and surprisingly helpful in my advertising career.

I’ve worked for big shops and small shops on a lot of different things, from 360 campaigns and brand launches to chatbots, AI integrations, and documentary films for clients like Google, Fiat Chrysler, Estee Lauder, Charles Schwab, Hinge, and Casper, to name a few. After the past few years of dumpster fires, I’m looking to make great work with great people, and have a bit of fun along the way. Feel free to reach out if this sounds good to you.

EXPERIENCE

CREATIVE DIRECTOR / BRAND INNOVATION LAB, AMAZON
Working on experiential, AR/VR, AI, new tech, custom content, and beyond for Grocery, Beauty, and Apparel clients advertising on Amazon

CREATIVE DIRECTOR / RED ANTLER
Google Fiber, Hinge, Casper, and many, many, many start-ups

ASSOCIATE CREATIVE DIRECTOR / IPG MEDIABRANDS SOCIETY
Sling TV, FCA, California Lottery, USTA, Arby's, FDA

SENIOR COPYWRITER / WUNDERMAN
United, Coca-Cola, TUMS, Flonase

SPECIAL PROJECTS PRODUCER / ITVS
Produced events for documentary films premiering on PBS Monday nights

WRITER / UNITED NATIONS
Covered the General Assembly for the UN Press Office

WRITER & PRODUCER / MADWOOD
Pitched and produced concepts for reality TV on VH1 and E! Network 

EDUCATION

New York University
Bachelor of Science in Media, Culture & Communications
GPA: 3.7

CONTACT

MOBILE: 516.859.6440
EMAIL: sdb284@gmail.com
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