Sarah Betts

Hello! I’m Sarah, an award-winning creative director who builds ideas that earn attention and drive results. From snack dust to big trucks, I help brands find their truth and turn it into work people actually want to talk about. I believe the best ideas come from tension — between strategy and instinct, speed and craft, culture and commerce. They’re usually the simplest to explain (my favorites are always a little dumb) and they can come from anyone. Throughout my career, I’ve built and led incredible teams of creatives across categories from tech to CPG to automotive, turning insights into stories that travel. I’m always looking to make great work with great people, and have a bit of fun along the way. Feel free to reach out if this sounds good to you.

EXPERIENCE

SENIOR CREATIVE DIRECTOR / BRAND INNOVATION LAB, AMAZON
Working on experiential, AR/VR, AI, new tech, custom content, and beyond for Grocery, Beauty, and Apparel clients advertising on Amazon

CREATIVE DIRECTOR / RED ANTLER
Google Fiber, Hinge, Casper, and many, many, many start-ups

ASSOCIATE CREATIVE DIRECTOR / IPG MEDIABRANDS SOCIETY
Sling TV, FCA, California Lottery, USTA, Arby's, FDA

SENIOR COPYWRITER / WUNDERMAN
United, Coca-Cola, TUMS, Flonase

SPECIAL PROJECTS PRODUCER / ITVS
Produced events for documentary films premiering on PBS Monday nights

WRITER / UNITED NATIONS
Covered the General Assembly for the UN Press Office

WRITER & PRODUCER / MADWOOD
Pitched and produced concepts for reality TV on VH1 and E! Network 

EDUCATION

New York University
Bachelor of Science in Media, Culture & Communications
GPA: 3.7

CONTACT

MOBILE: 516.859.6440
EMAIL: sdb284@gmail.com
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