Vitaminwater tasked us with launching a series of new flavors on Amazon in an innovative way that would attract Gen Z audiences. We collaborated with the Amazon Music team, leveraging first-of-its-kind AWS technology to turn this hot new product line into exclusive portals to branded playlists inspired by the "personalities" and vibes of each flavor.

Using proprietary technology embedded within the Amazon app, fans could scan the different flavors using their camera to unlock a reward (discount off product along with a corresponding curated playlists with their own personality or mood, building on the brand platform of "Nourish Every You".