People love the internet. They just hate how they get it because internet service providers are kind of… the worst. Google Fiber tasked us with creating a brand platform and campaign to show how they’re truly unlike the competition.

From a full rebrand that included in-store, packaging, and even updates to their delivery van to an integrated ad campaign with radio, broadcast, social, digital, you name it—we stripped away all the things that have dragged the internet down to just deliver what we’ve all been promised: internet that is pure, purposeful, and playfully human.

Now doesn’t that sound refreshing?

Created with Will Gardner (CD), Sam Bumbalo, (AD), Lindsay Brillson (ECD), Jackie Backer (Prod.)