We make coffee every day, but the way we make it hasn’t changed in years. Thanks to a breakthrough reverse gravitational technique, Jot founders had created an entirely new form of coffee that extracts the most from every bean. But to convince consumers to wake up their coffee routine, the business needed a brand experience that matched Jot’s quality and craft.

From the logo to the launch video, we infused magic everywhere, even building a custom magic kitchen to serve as our back drop for both the site experience and all content.

Created with: Jeremy Turner (AD), Jackie Backer (Producer)