Jellysmack — the platform that supercharges creators and amplifies reach — invited us to build a brand-awareness campaign that would resonate with creators chasing omni-platform growth. Rooted in the idea of limitless expansion, we created the “Go Bigger” campaign and realized it through a kaleidoscopic visual language of mirrors and repetition. Centering 11 creators from the Jellysmack community, the campaign created an immersive world so distinctive it folded back into Jellysmack’s broader brand identity.