FIAT wanted to display the power and precision of their new 124 Spider during the Summer Olympics. We knew that a generic car-porn video wasn’t the answer to break through the clutter.

So, we gave FIAT a story, a pair of world-class drifters, and removed a little clothing. The result were two entirely new sports: Synchronized Drifting and Hole in One Golf.

Created with: Josh Greenspan (ECD), Jeremy Mack (EP), Brooks Hess (AD)