Doritos tasked us to help with the Dinamita brand launch on Amazon in a thrilling Halloween campaign, spotlighting the brand’s iconic duo, Dina and Mita.

Embracing the full spirit of the holiday, we created a custom brand store on Amazon complete with several first-of-its-kind interactive experiences. We also created OOH assets at targeted Amazon locker locations across college campuses that led passersby to free merch and product online.

On the brand store, we introduced Abuelas Know Best, our playful take on A.I. (Abuela-Intelligence!), where visitors could plan their Halloween by answering a few fun questions. The outcome? A curated bundle of products, all available for purchase on Amazon. In our interactive cemetery, we invited users to explore eerie Amazon Music playlists and spooky Prime watchlists, all while stocking up on Dinamita chips to complete their perfect Halloween.