Casper tasked us with launching their foam and spring Hybrid mattress. But choosing a new bed is more challenging than ever — especially for a more affluent, older audience looking for one for the first time in years.

So, why choose either material when you can choose both? (Side note: we originally wanted to call this campaign, S’Foam, which would have been way cooler, but oh, well.) In an extremely condensed timeline, we created a 360 campaign (TV, print, digital, social) that brought this idea to life, including a very special radio spot that used two choirs to represent the feelings of spring and foam coming together. Yes, I may have made a cameo.