The California Lottery believes in the power of a good education and passionate teachers. That’s why they wanted a campaign, not to sell lottery tickets, but to let people know of their $1 billion annual contribution to California public schools.

This led us to our school-year-long #ThankATeacher campaign, which consisted of social microcontent, an influencer marketing program, and an emotional documentary film series featuring three native to California celebrities who went back to thank a teacher who had a dramatic impact on their lives.

Our effective social campaign was recognized by Facebook and is currently featured on their Facebook Business Success Stories page for creating a 10% lift in brand awareness and favorability.

Press: Pitchfork, People, People, HuffPo, Fox Sports

Created with: Nick Childs (CCO), Josh Greenspan (ECD), Jeremy Mack (EP), Brooks Hess (AD), Courtney Harris (CW)